Co-Founder, Alley Rubadeau, found out she was pregnant with her second child in early 2018. Being active and curious her entire life, she wanted to know what the best prenatal vitamin, nutrition, and workout she could do for herself and her child. After lots of research, she realized there was not that much information out there on prenatal and postnatal exercise. Running marathons for the last 5 years was not going to be a reality for her during pregnancy so she wanted alternatives. She created this website with a vision in mind – healthy eating, staying active, and providing women with accurate information.